About Axel SEO Digital Solutions

About Axel SEO
Digital Solutions

Axel SEO Digital Solutions is a local SEO and digital solutions studio focused on local businesses in Central Florida and Massachusetts.

We do not sell products.

We design complete digital solutions that connect Local SEO, AI, and automation to real business results.

The name AXEL comes from the union of the founders Daniel and Rachel and carries the meaning “the one who brings peace”.

For your brand, Axel SEO represents clarity, predictability, and stability in the digital environment, so your local business can grow with more control and confidence.

Every strategy we build is friendly to Google Search, Google Maps, AI Overview, LLMs, and also to real people searching in Orlando, St. Cloud, Kissimmee, Lake Nona, and the Greater Boston region.

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Vision & Mission

Axel SEO Digital Solutions

Vision

To make local businesses in Central Florida and Massachusetts clearly visible, trusted, and preferred in Google Search, Google Maps, and AI powered experiences, by bringing peace, clarity, and strategy to their digital presence.

Mission

To design Local SEO, AI Front Desk and automation solutions that connect search intent to real business results, combining Rachel’s expertise in SEO and digital strategy with Daniel’s strength in business processes and automation, so local entrepreneurs can grow with confidence and long-term stability.

Our Values as a Local SEO & Automation Digital Solutions Partner

We believe local businesses grow with more peace when strategy, Local SEO, and automation work together. By uniting Rachel’s SEO leadership and Daniel’s automation strategy, we create digital solutions that feel clear, stable, and human.

Collaborative by design.

We listen first, co create Local SEO and digital solutions with your team, keeping communication simple and transparent.

Customer-centric SEO.

Every Local SEO decision starts from your customer’s real questions, not vanity metrics or generic marketing ideas.

Pursue excellence.

We refine content, entities, and automation flows until your online presence feels consistent, clear, and ready to convert.

Create real value.

We design digital solutions, not products, focused on qualified leads, stronger authority, and better local customer experience.

Go bravely with AI.

We use AI Front Desk Agent and CUSTOMER SERVICE AUTOMATION responsibly, always supporting your human team and your brand voice.

Finish with clarity.

We document systems, track results, and hand over organized automation and Local SEO so your business can grow with peace of mind.

Training, certifications, and expertise
behind Axel SEO

Axel SEO Digital Solutions is built on a foundation of advanced academic training, international certifications, and real experience in SEO, digital strategy, communication, business management, and automation.

Our expertise includes:

Google Digital Marketing & E-Commerce Certification (Coursera):
A comprehensive program developed by Google, covering digital marketing foundations, analytics, SEO fundamentals, and e-commerce strategy at a global standard.
Advanced studies in SEO Strategy, Local SEO, Content Architecture, and Entity-Based Optimization:
Continuous specialization focused on Google Search, Google Business Profile, semantic search, customer behavior, and the evolving landscape of AI-powered search.
Training in Social Media Management and Digital Growth Strategy:
Expertise in audience development, engagement strategy, and cross-platform brand positioning.
Master’s Degree and Postgraduate Academic Background in Communication and Education:
Rachel’s academic trajectory in Neuroscience, Education, and Communication directly strengthens her ability to craft clear, persuasive, Google-friendly content structures and brand messaging.
Extensive Experience in Business Management, Financial Operations, Process Optimization, and Team Leadership:
Daniel’s 14-year background in the financial industry brings analytical depth, operational clarity, and data-driven decision-making to every automation and customer-journey solution.

This combination — SEO expertise, academic depth, business intelligence, and automation strategy — forms the core of everything we deliver at Axel SEO Digital Solutions, ensuring that every solution is strategic, technically accurate, and aligned with real business outcomes.

Meet the founders of Axel SEO Digital Solutions

Daniel – Co founder and Automation Strategy Lead

Daniel leads the business and automation strategy at Axel SEO Digital Solutions. With a strong history as a commercial business manager in the financial industry, he understands profitability, process efficiency, and team performance.He specializes in:
- Designing automation flows for customer service and sales follow up.
- Implementing AI Front Desk Agent solutions aligned with your operations.
- Connecting SEO results with real business indicators, such as lead quality and conversion rate.

Rachel – Co founder and SEO Strategy Lead

Rachel leads the SEO management and digital strategy layer at Axel SEO Digital Solutions. Her background in Speech Therapy, Neuroscience, and Education gives her a unique ability to transform complex ideas into clear messages that Google and humans can understand.She specializes in:
- Local SEO, keyword and entity mapping, topic clusters, and content hubs.
- Copywriting, brand voice, and AI ready content structures.
- Integration between SEO, paid traffic, email marketing, and automation for local businesses.

Together, Rachel and Daniel embody the essence of Axel SEO. They bring peace, order, and strategic clarity to the digital presence of local businesses that want more than marketing. They want solutions.

Powering your step by step.

What we do

We build integrated Local SEO and automation ecosystems that connect your website, Google Business Profile, social media, and AI Front Desk Agent into one clear digital solution.

Why it matters

Your customers use Google Search, Google Maps, AI Overview, and LLMs to decide whom to trust. Axel SEO Digital Solutions aligns your content, entities, and processes with this new search reality.

Who we work with

We support small and medium local businesses, clinics, restaurants, professional services, and local experts in Central Florida and Massachusetts who want structured SEO Local and automation strategies.

When we enter

We can support you when you are starting a new Local SEO Website, reorganizing an existing one, or deciding to implement an AI Front Desk Agent and CUSTOMER SERVICE AUTOMATION in your service flow.

Where our work appears

Our solutions appear in Google Search, Google Maps, local pack, knowledge panels, AI Overview, and in the way AI assistants describe your business.

How we build

We study your market, services, locations, and audience, then organize keywords, entities, service pages, and automations around clear search intents and conversion goals.

Ready to talk about your project with Axel SEO Digital Solutions?

If you are a local business owner in Central Florida or Massachusetts and need a strategic digital solution that blends Local SEO, AI Front Desk Agent, and smart automation, Axel SEO Digital Solutions is ready to help. Tell us your city, your business type, and your goals, and we’ll guide you in creating an AI-friendly, conversion-focused digital presence.

Start Your Digital Strategy