A do-it-yourself toolkit
The Get Found Toolkit
Everything to set up and keep your Google listing working
US$ 47one-time payment · 180 days of access
Coming soon
The Portuguese lessons are already available. The English version arrives once the lessons are recorded in English.
One-time card payment. Full refund within 7 days, no questions asked.
Already bought it? Enter the toolkit area
What is in the toolkit
Eight lessons in total: the optional “Before you start” lesson, six numbered lessons, each with its own fillable PDF tool, and an extra lesson on the verification video.
- Optional
Before you start
Optional, for beginners. Google account, signing in to Chrome, incognito window, downloading the toolkit PDFs. If you already know how to do this, skip to Lesson 1.
- 1
Your business details, and what helps before the listing
Your situation, who can have a listing, one consistent way to write name, address and phone, and what a website can do for the listing.
- 2
Other places your business shows up
Find what already exists before signing up, and the Axel order for social profiles, Apple Business, Bing Places and directories in your field.
- 3
Open, verify and protect your listing
Search before creating, real name, address for your situation, verification, who should be the owner, and what to do if something goes wrong.
- 3+
Lesson 3 extra: the verification video, and if something goes wrong
The verification video rule, what to show with or without a storefront, and what to do if someone else owns the listing, the video is rejected, no option appears or the listing is suspended.
- 4
Category, services and name
How to choose the main and additional categories, list services with description and price, and what applies to the name.
- 5
Fill in the whole listing
Description, hours, attributes, service area, photos, social links, messaging, booking, posts and the weekly routine.
- 6
Reviews and tracking
Ask for reviews the way Google allows, reply to them, and choose the number you will write down every month.
Materials
- Axel 100 Point Score
Who it is for
- People with a business that serves customers in person, at their own address or by going to them
- People who do not have a Google listing yet, or have one and want to fix it
- People who prefer to do it themselves, at their own pace, with a step-by-step guide
Who it is not for
- A business that only sells online, with no in-person service
- Anyone looking for a guaranteed first place on Google. No one can promise that
- Anyone who wants someone else to do it for them. For that, Axel offers the full service
What you need to have
- A computer with the Chrome browser
- A Google email address (Gmail). If you do not have one, the “Before you start” lesson shows how to create it
- Knowing how to open websites and copy and paste text
- About 1 hour for the lessons, plus some time to fill in your listing
How access works
- After payment you come back to the site and enter the toolkit area right away, without waiting for the email.
- Access lasts 180 days. In this browser, you stay signed in.
- On another device, request an access link with your purchase email. The link arrives by email and lasts 24 hours, and can be used more than once during that time.
- If something does not work, the help page goes straight to the Axel team.
US$ 47one-time payment · 180 days of access
Coming soon
The Portuguese lessons are already available. The English version arrives once the lessons are recorded in English.
Use and copyright
- Access is personal and non-transferable, valid on up to 2 devices at the same time.
- Sharing the access link, the login, the videos or the PDFs with anyone else is not allowed.
- Recording, copying, reselling or redistributing any part of the content is not allowed.
- All content (videos, slides, PDFs, and the image and voice of the presenter) is protected by copyright and belongs to Axel SEO Digital Solutions.
- Use outside these rules ends access, without a refund.