SEO Audit.
A full-stack SEO audit that diagnoses what is actually costing rankings, then hands you a prioritized 90-day plan. Technical health, on-page signals, local SEO, and AI search citation surface, scored, ranked, ready to execute.
Diagnosis first.
Most service-business sites are not technically broken. They are technically incomplete. The audit reveals which gaps actually cost rankings and which are noise.
- Technical crawl and indexation
- On-page and content gaps
- Local SEO and NAP signals
- AI search citation surface
- Core Web Vitals and speed
An SEO Audit is the first thing we recommend to almost any business that is not happy with their search visibility. Most sites have two or three high-impact technical issues plus four to six local SEO gaps that, fixed in the right order, recover most of the lost rankings within ninety days. The audit names them, ranks them, and tells you exactly what to fix first.
We crawl the entire site with Screaming Frog, review log files where available, validate schema and canonicals, and check indexation against Google Search Console. On-page work covers title and meta hygiene, heading structure, internal linking depth, and a content gap analysis against your top three competitors. The local side audits NAP consistency across 50+ directories and validates LocalBusiness schema.
The deliverable is not a 200-page PDF. It is a prioritized list of fixes, sequenced by ranking impact, with a one-hour walk-through call. You can hand the plan to your existing developer or agency, or hire us to execute. Either way, you leave the engagement with a clear next 90 days, not a stack of recommendations no one will read.
Every layer, one report.
The audit covers everything that influences rankings today, from the technical foundation to the AI search surface. No layer skipped, no recommendation made without evidence.
Technical crawl + indexation
Full Screaming Frog crawl, log file review where available, sitemap and canonical validation. Issues categorized by ranking impact.
On-page + content quality review
Title and meta hygiene, heading structure, internal linking depth, and a close gap analysis against your top three competitors.
Local SEO audit
NAP consistency across 50+ directories, GBP optimization check, LocalBusiness schema validation, areaServed coverage by neighborhood.
AI search visibility
llms.txt validation, entity clarity review, citation surface in ChatGPT Search and Perplexity, FAQ and schema for AI Overview eligibility.
Crawl, diagnose, walk you through it.
Crawl
Screaming Frog full crawl plus log review where available. A typical small-to-mid site takes two to three weeks.
Diagnose
Issues categorized by ranking impact, not noise. You get a prioritized list, never a 200-page PDF nobody reads.
Walk-through
A live review call where we explain every finding and the order to fix them. You leave with a clear next 90 days.
Don’t take our word for it.
Every review we show is a real, verifiable review left by a real client. Read them yourself on Google.
“You guys do an incredible job. I'm finally seeing real results. Thank you for all your dedication and professionalism!”
“I watched a lecture with them back in 2025 and had the most wonderful experience ever! They're amazing and very knowledgeable.”
We deliver this across Central Florida.
Pick your city to see how an Axel SEO engagement looks in your market.
Audit questions.
Everything businesses tend to ask before they start.
Do you fix the issues or just identify them?
How long does an audit take?
What tools do you use?
Is the audit useful for a small business site?
Will the audit cover AI search and AI Overview readiness?
What do you commit to on an audit?
How fast do the fixes show results?
Does the audit cover AI search as well as Google?
What if the audit concludes the site should be rebuilt?
Will you audit my Google Business Profile too?
Is SEO Audit the right call for you?
Straight answer, including when it is not. If you do not fit, the link points at what does.
This is for you if
- You have a site that ranks below where you think it should, and no one has told you why
- You are about to invest in SEO and want a diagnosis before committing to a retainer
- You inherited a site from another agency and do not know what was done to it
This is not for you if
- Your site does not exist yet: there is nothing to auditstart with the website build
- You already know the problems and want them fixed, not cataloguedgo straight to the retainer
- You want a monthly partner, not a one-time diagnosisthe retainer runs the plan
How to compare SEO Audit providers.
The questions worth asking before you sign with anyone, and how we answer each one. Use it on us and on everyone else you are considering.
| What to compare | What to ask any provider | How Axel SEO answers it |
|---|---|---|
| Crawl depth | Is the whole site crawled, or only a sample of pages? | Full crawl with Screaming Frog, plus log-file review where the server provides them. |
| Evidence per finding | Does each issue cite the page and the measurement behind it? | No recommendation is made without evidence; every issue is categorised by ranking impact. |
| Prioritisation | Are fixes ranked by impact, or listed in the order the tool found them? | A prioritised 90-day plan, sequenced by ranking impact rather than by tool output. |
| Local signals covered | Does the audit check NAP consistency and LocalBusiness schema, not just on-page? | NAP audited across 50+ directories and LocalBusiness schema validated. |
| AI search surface | Is llms.txt, entity clarity and citation surface in scope at all? | AI search citation surface is one of the scored layers, alongside technical and on-page. |
| What you own after | Do you get a plan you can hand to any developer, or a report that locks you in? | The deliverable is a prioritised fix list plus a walk-through call; execution is a separate decision. |
The part people hesitate on.
The objections we hear before the first call, answered as plainly as we can put them.
"What if the audit just tells me what I already know?"
Then you have it in writing, ranked by impact: usually two or three high-impact technical issues plus several local gaps nobody had named in order.
"What if I cannot execute the recommendations?"
The deliverable is built to be handed to any developer or agency, not only to us. A plan only its author can execute is a lock-in, not a plan.
"How do I know the findings are real and not tool output?"
Every issue cites the exact page and the measurement behind it. Findings are checked manually, not exported from a crawler and reformatted as a report.
What we commit to, and what we do not.
- A strategy built on your market, your services and the area you actually serve, not a package applied to every client.
- An impeccable structure: the site, the entities and the signals assembled so search engines and AI assistants can read your business without ambiguity.
- Technical SEO applied at a high standard, verified against the live site rather than assumed from a template.
- Organic traffic grown on foundations that hold, so the result compounds instead of resetting when a budget stops.
- A specific ranking position for any keyword, since no one controls the result pages and a guarantee is not honest.
- A fixed traffic number or a delivery date attached to it, since both track how contested your category is and neither one is ours to set.
- Shortcuts that risk the account: no link schemes, no fake reviews, nothing that can get a listing suspended.
- Results without the foundation underneath them: paid spend never substitutes for the organic structure it sits on.
- Harvest speed tracks how contested your niche is, not a date we choose or promise you in advance, and we say so upfront.
- Less competitive categories often show meaningful movement within the first quarter, well before more contested ones start to shift.
- Contested categories run to the medium and long term, and we tell you that upfront, before you commit to anything.
- Visibility itself does not depend on competition: every client gets a legible, citable structure once it is built right.
Last reviewed by the Axel SEO team.
Let’s map
your visibility.
Book a 15-minute discovery call. We’ll look at where you rank today across Google Search, Maps and AI search, and walk you through the first moves in your strategic plan. No pressure, no long-term contract to start the conversation.